What do you know about your website visitors
You may have a simple hit counter or full website server statistics available from your hosting provider but apart from colourful graphs and figures for daily and monthly visits what do you actually know about your visitors?
The ideal scenario is that you know the actual town/city or county that your website visitors are from, but in reality this can be inaccurate. The inaccuracy stems from the fact that visitors have IP addresses that are generally provided by their ISP. Now the ISP could be based in one county or country and the visitor in another therefore their IP address would show as the ISP's location.
However, even if you know what town or city they are from it is not going to give your sales team any substantial leads to go on.
Therefore, what can be done to identify who your visitors are?
Let us look at this scenario:
You are a manufacturer that provides downloadable PDF brochures or documents for your products. These documents are only available from your website. You allow anyone to download these documents without identifying who they are.
Why we believe this is wrong
If a person walked into your office and asked for your brochure, would you just hand it to them and bid them good day? I think not, so why would you let a website visitor do the same?
Download our brochure but at least tell us who you are
We believe that the best method to provide downloadable brochures or documents is to deliver them to the visitors email address. This way only people who leave valid addresses will receive the document. Of course, due to privacy laws they will have to be given the choice of further contact when selecting this method of document delivery.
With this method there is always going to be a percentage of visitors who use free email addresses as opposed to their real company email address so you will have no real way of knowing who they are. They may even be competitors. We have all been guilty of this though so you can generally disregard these people from being genuine enquiries.
Take away from this group the amount of visitors who do not wish to have further contact and you are left with a percentage of visitors who may be genuinely interested in your products.
Whatever this percentage turns out to be, and it would be impossible to predict, it is still a percentage that will provide your sales team with some solid leads to follow up.
Example
240 - Visitors registered their email address to receive a brochure
155 - requested no further contact
85 - said that they would like further contact
This gives you 35.41% potential leads for the sales team to follow up.
Summary
We believe that employing this method is much more pro-active than looking at colourful graphs.
If you would like to discuss having email delivery PDF brochures on your website please contact us.
Webdimension
Cardiff Wales UK
Tel: 029 20555509
